Common Clouds

Common Clouds is determined to dismantle toxic beauty ideals and eliminate the stigma of acne. Founded by Maria, Cajsa, and Helena—three female founders—the brand aims to create a future where self-worth transcends skin appearance. They navigate the complexity of self-love in an age obsessed with filtered perfection, focusing on acne, a condition affecting over 85% of young people globally. By viewing breakouts as transient and normal, they seek to normalize skin conditions, emphasizing that behind every cloud, there is blue a sky.

Adhering to principles of authenticity and empathy, the brand commits to never altering skin appearances in photographs, celebrating the natural textures that tell each person's story. Rejecting judgmental language about skin, their approach is consistently gentle and considerate, enveloping both skin and spirit in a comforting embrace of serenity. With a profound understanding of the link between skin conditions like acne and mental health, they pledge 1% of their annual revenue to support the psychological wellbeing of youth, underlining the significant impact of skin health on overall mental wellness.